Learn the fundamentals of brand building from Lori Yunker, VP of Marketing at Rocky Mountain International. Discover why a brand is so much more than a logo and how you can help your destination shine with an authentic brand story. Yunker will share tips and tricks to dreaming up a new brand, plus affordable resources that allow destinations of all sizes to improve their brand presence. If your destination is ready for a fresh start, this breakout session will inspire you to take the first steps toward building a successful brand.