In today’s dynamic landscape, tourism leaders must align their strategies with metrics that drive meaningful impact. This panel discussion, led by Zartico’s Director of Strategy Katie Stadius, will showcase how WY leaders are leveraging data to make smarter, more strategic decisions. Explore the importance of setting KPIs that align with your goals—whether boosting visitation, enhancing visitor satisfaction, or defending your funding. Through practical insights and real-world examples, you’ll gain the knowledge to identify the most relevant metrics, measure what matters, and turn data into actionable strategies that deliver tangible results for your destination.

Panelists:

Courtny Hinds, General Manager, Wyoming State Fair

Jessica Seders, CEO, Visit Gillette

Ryan Hauck, Executive Director, Cody Yellowstone/Park County Travel Council

Moderator:

Katie Stadius, Director of Strategy, Zartico